Client Questionnaire

Please fill out this questionnaire in as much detail as possible. It will help us gain a better understanding of your business, requirements, and vision, which, in turn, will assist in crafting the best branding and experience for you!

Client Questionnaire

Name

First Name

Last Name

Company Name

Phone

(###)

###

####

Company Website

http://

Project Budget Range

GETTING TO KNOW YOUR BUSINESS

These questions will help with the strategy session and get to the core of your brand. Please spend some time on these questions and don't hesitate to ask if you're not sure of anything.

What does your business do? What is your service or product?

Is there a unique story behind the name and business?

How and why was your business started and where did the idea come from?

What are your main business goals?

Please check all that apply

Clear brand recognition

To increase sales

Improved social presence

To connect with your audience better

To stand out from competitors

To refresh brand visuals

Other

If other, please specify:

Who is your ideal audience/customer? Think about age, gender, personality, income, personality etc.

What are your audiences' frustrations/problems they face?

Why would your customers specifically pick YOUR service or product over your competitors?

Who are your top 3 competitors?

How is your business run? How do they find you, make a purchase and receive their goods?

What is the vision for your brand? What future does your brand want to create?

What are your brand values? How do those values resonate with you and your business?

What words would you use to describe your brand's personality?

What message do you want to convey to your customers? How do you want your customers to feel when they interact with your business?

CREATIVE DIRECTION & VISUAL IDENTITY

It’s time to look at the visual side of your brand and get a clearer idea of what you imagine your dream brand aesthetic to be. Don't worry if you're not sure as it's our job to steer the visual direction.

Please link your pinterest/vision board here:

http://

What do you like about your Pinterest board? Go into specifics about certain images/aesthetics.

What words would you choose to describe your desired vibe and look?

If you have an existing brand identity, why isn't it working for you?

Any font styles that you like and why?

Any font styles that you dislike and why?

Any color schemes that you like and why?

Any color schemes that you dislike and why?

Any icon, symbol or image that you are connected to that you might want to include within your brand?

Any icon, symbol or image that you definitely don’t want to include within your brand?

Are you envious of any business’ branding? If so, who and what makes it so special?

Are there any business’ branding that you just don’t resonate with? If so, who and what specifically do you dislike?

Is there anything else you’d like us to know?